A few days ago Instagram gave us joy and announced the implantation in the UK of Instagram shopping, after a few days of analysis I will tell you what nobody tells you and I will explain exactly how you can activate it on your Instagram profile.
Instagram Shopping is a tool modified by Instagram that allows us to tag products in the photographs that we upload by adding the sale price and a direct link to the tab of the tagged product. Instagram Shopping is undoubtedly the great bet of Instagram for companies and after having tried it successfully in the United States, it has finally decided to launch them in Germany, Australia, Brazil, Canada, Spain, France, Italy, and the United Kingdom.
Everyone has started to share the news and many people have written about how to implement this function, but at the moment of truth, there is a lot of copy-paste and little reliable information that most of the messages that are written about it are limited to clone the information that Instagram itself shares in its help desk, adding little or no information.
The requirements are a priori are these simple 4 simple steps:
- Sell physical products that fulfill our agreements with merchants and trade policies.
- Have the company in some of the countries in which it is established
- Own an Instagram business profile
- This company profile contacts to Facebook catalog through the Business Manager through the Shopify and Big Commerce platforms, or directly to your company’s Facebook page.
The first three steps are simple and there is no room for error, but the fourth point is where there are more doubts and little information.
After several days searching the net, and not finding any reliable source, decide to contact directly a company that will implement it, and reach we chaw a national brand, of which if you have not yet heard of it, you will very soon which is specialized in custom-designed streetwear fashion and urban lifestyle.
After talking with them, and following the information below, I explain what they should do to activate Instagram Shopping and be able to tag your products on Instagram.
Steps to follow to get Instagram Shopping
I am going to explain to you one by one all the steps you must follow to activate Instagram Shopping, some of these steps are mandatory and others are only recommended, the latter I will mark with the symbol (R).
The first thing we have to have is a company page on Facebook, as you already know that is to have a company profile on Instagram. Next, make sure you have both accounts connected. So far everything pretty easy, right?
Now comes the most complicated, we must already meet at least one of the following requirements.
- Have a store set up on our Facebook page
- Have a catalog of products in our Business Manager identified from the platform in which you have Shopify and BigCommerce, Woo Commerce, PrestaShop, or Magento.
Option 1 is the simplest, since creating a store within our Facebook page is very simple. To create only you must select the configuration of your page, click on the Edit page label choosing the Purchase option (R). This is followed by the store tag. Once you include you just have to follow the steps and start including your products one by one, it is advisable to upload a minimum of 10 products (R).
On the contrary, if you have many products and/or control the Business Manager a bit, you can connect the product catalog of your website with it, although it is not difficult and in order not to make the endless post I will not stop on this, since it only has one post, although there are some screenshots with the steps to follow, even so, if you have any questions after reading the post in full, leave your comment and I will be happy to respond.
the last step some many modules or plugins that can help you do it, a suggestion mode I will tell you if you use Woo-commerce you can use wee commerce product feed, this plugin does nothing else than give us a URL feed of our product catalog, uploading the file that they give you in CSV or by entering the feed in XML you would already have it.
Finally, if you meet at least one of these two options, accompanied by all the previous Facebook, you only have that Facebook and only Facebook you activate Instagram Shopping, what does this mean? Well, once all these steps are done we will have to wait for the sea to be the social network that is active this option, and we cannot request it by any means, According to the conversation socialcaptain.co.uk had with the Facebook Help support Instagram Shopping is in Beta version and they will gradually implement the service to all profiles that meet the requirements, such as indicated deadlines that may last three days, although they warn that it may take some more. I would also recommend that you have the latest version of the application installed on my mobile device.
When this happens, and Instagram activates the service, a notification similar to this should appear.