Healthcare sites are often the first impression a person has about your medical group or practice. Therefore, potential patients research your site and compare it to others before deciding on whether to submit a scheduling request.
They want to make sure that they receive professional care from the doctor of their choice and receive friendly services from other office workers. Health is a sensitive issue for most people. Your website can tell them that they are in good hands if you make sure that you follow the best website design practices.
Tips and best practices for designing medical websites
Individuals who visit medical websites do so in search of information. Therefore, these sites must be easy to use, navigable, and pleasing in aesthetic design.
Follow these best practices to make your medical site the best way to attract new patients.
Highlight your services on your homepage
This may not seem significant when designing a medical website. Still, some medical website designers may choose not to include any services on their homepage due to the volume of services available.
However, you are not required to list all of your services. You have to determine which services are most relevant to your patient base.
Place three to four of these services on your homepage so that your potential patients understand what you’re doing and how you might be able to assist them.
Keep your content current
Even in the medical field, content marketing is critical.
Ascertain that the content on your website is accurate, valuable, and current. Maintain an active blog if you have one. Maintaining an active blog is beneficial for SEO and can help you increase traffic to your website.
Include a staff page
Add a human approach to your medical site by adding a provider profile page. About 50% of patients seek information about specific medical professionals before scheduling their initial appointment.
Include a professional image for each provider and information about their specialties, medical degrees, and anything else that prospective patients might want to know.
This can also help your SEO, as when people search for a physician, your provider’s profile page may appear, complete with an internal link to your homepage.
Provide testimonials from patients
Placing patient testimonials or reviews on your website fosters visitor trust. Many people experience anxiety or nervousness when searching for a new doctor, and reading testimonials can help them relax.
They can also find details in reviews about a problem they are facing, which will make them feel that you can take care of their specific problems.
Use lead forms for easy scheduling requests
A well-designed medical site facilitates the provision of personal information by people so that they can schedule an appointment. However, if you have too long forms and require extensive knowledge, visitors may decide to leave your site.
Consider including a prominent CTA on any page that is nothing more than a quick scroll to encourage visitors to schedule a meeting.
Encourage potential patients to sign up for e-newsletters
Newsletters are an excellent way to communicate with prospective and current patients. You can add new blog posts, office news, general healthcare information, and even remind patients to come for checkups in the newsletter.
Allowing patients to subscribe to your practice’s email list via a clear CTA is a simple way to grow your email list. First, select a good color scheme.
Color schemes are essential for the design of your website. Medical sites need clean, sterile colors that give users a sense that the site and medical practice are credible.
White is an excellent design for medical websites because it does not affect a website’s content. Blue is another great color for medical sites because it is usually the color of your doctor’s scrubs.
You can choose to add other colors to your site, but keep in mind that they should have a calming effect on your patients. This means that reds and oranges are not a great idea for a medical site, as these colors usually denote urgency or caution.
Optimize your site for local SEO
Local SEO is essential for medical sites, as most of your patients are likely to come from your general area.
To accomplish this, include your address and a map of your location. Publishing locally focused content and ensuring your site is listed in online directories.
Add captivating photos
Medical stock images may appear too manufactured or impersonal to site visitors. Instead, try hiring a professional photographer to get pictures of your office and office staff for your website to add a personal note.
This adds to the professionalism of your site and the overall design. Make sure your copy matches any image you include on your website to add value to your site visitors.
Ascertain that your site is mobile-friendly
Most people search for the information they need on their mobile devices. Therefore, your site should be able to adapt to a variety of screen sizes without sacrificing functionality.
Without a mobile-friendly website, you risk losing potential patients. Of course, it hurts your SEO, but it also hurts your competitors who have responsive websites.
Top 15 Examples of Medical Website Design
Here are 15 great designs of medical websites to give you a source of inspiration for your website design.
Rush has a professional medical website that displays some of its top achievements so that visitors can see them suitable when they enter the site. The hero’s image is visually exciting and contributes significantly to the rest of the site.
Rush also has prominent, brightly colored CTAs that get users to click on them.
Visitors to the site can easily search for a doctor in one of 11 different specialties. It also includes information on current medical events, courses, and news.
Split Rock launches their excellent site with a friendly hero image that displays a clever title that describes their approach. Their friendly website encourages potential rehabilitation patients to have confidence in their abilities.
They also have a few paragraphs for children that describe the care of Spit Rock. And it lists its services with beautiful icon graphics and invites potential patients to learn more about them.
Their color scheme is simple and does not distract from the site’s overall content.
Adventist HealthCare offers a well-marked site with personalized location pages and attractive vendor profiles. In addition, their site is very user-focused, with more options for users to get help. They even have a chatbot to help you with questions about COVID.
They offer clear options, making it easier to navigate their site.
Concord Hospital has an excellent website, which presents a series of extraordinary images, which gives the user a feeling that the providers involved in this hospital would be happy to help. In addition, they have clear CTAs and a navigable site equipped with a search bar.
It also lists specialties with preview text that add value to the user with the option to learn more.
The regional fire health system
Ohio Firelands Regional Medical Center has an easy-to-use, simple, and easy-to-navigate website. They list their services just below the hero’s image with animated icons that refer to the service assigned to them.
Additionally, there is a search bar to assist users in locating the best doctor for them and an option to find the closest location.
Firelands also does a great job with its content. They maintain a vibrant blog and even have a section dedicated to courses and events.
Another health system
Another is an award-winning website that is highly responsive, with a hero image with slides and scrolling menus that contribute to the overall message of their site. It also integrates the flow of blogs into its homepage and offers a variety of options for potential patients to learn more.
For example, they have express locations, virtual care, and pediatric care options. Their variety of useful CTAs stands out from the rest of the content on their page.
Children’s Hospital Association
The Children’s Hospital Association’s website provides valuable resources to providers and patients’ families for children’s health care. Their website is highly informative and offers several ways to search for US children’s hospitals.
Their website has an excellent color scheme that does not distract from their web copy and matches their fun logo, contributing to the site’s overall feel.
Mental Health Office
The Mental Health Office has one of their contact numbers for people who need immediate help in bold text, just above the image of their hero. This encourages site visitors to contact and get in touch immediately. This can ease their frustration, as they will not have to search for vital information.
It also displays its categories in an easy-to-understand way, with each category showing a preview of what the type is and the contact number for that category.
UT Southwestern Medical Center
UT Southwestern Medical Center simplifies it by providing only the necessary information on its homepage.
These include two images of true medical professionals in their team in the image of their hero and the award they received. It provides a humane approach to healthcare for their potential patients and helps them build trust in their healthcare team.
Additionally, they have a simple website design with muted colors and adequate white space. UT categories are easy to understand, and users can click to learn more.
The Mount Sinai website is a personal favorite of ours, as it has a professional and unique medical site design with a bright color glow.
Visibly displays an informative slide show that discusses essential health topics. Under the hero’s image, several CTAs address a variety of interests relevant to their site visitors.
They can easily book an appointment, find urgent care locations, and learn more about virtual tours and also include a drop-down menu under their carefully placed phone number that lists the specialties they provide and the location closest to their user.
Their company also have a vertical box under the heading “Cancer care is essential care,” which shows the specific types of cancer they are treating. This way, potential patients can ensure that Memorial Sloan Kettering can care for their needs.
Their appointment forms are responsive, and a question must be answered before another question appears on the screen. This helps MSKCC capture all the information they need for the first time when they turn site visitors into potential customers.
Spartanburg Regional Health System
The Spartanburg regional healthcare system gets straight to the point with its beautiful homepage. Their hero image allows site visitors to immediately choose who they are and what they need with a clickable “go” button.
This allows them to get information about what they need without searching the entire site.
Their website also includes a simple paragraph about who they are and how they have helped their community stay healthy, boosting confidence in their future patients.
Healthcare Marketing Agency
Healthcare Marketing Agency is a company that provides doctors’ offices and clinics with the devices and technology they need to perform specialist care.
The site’s most appealing feature is its segmented design and responsive menus. When users browse through the areas of expertise that Freudenberg Medical includes, an image and preview text appear before the user clicks to learn more.
They also have a section on success stories that their potential customers can view to see Freudenberg’s expertise.
The second great feature of the site is its interesting contact page which contains a map that you can click to find their locations in the US.
Cigna is an easy-to-navigate health insurance provider. They offer different choices for each of their clients. For example, they have a “build your own coverage” section, employee plans, and employer solutions.
Every group has different needs, and Cigna does an excellent job of meeting their needs simply on their homepage.
They also have two clear CTAs at the top of their page: one attracts returning users to log in, and the other CTA directs new or returning users to a healthcare provider.
A professionally designed healthcare website design can differentiate your practice or health group from your competitors. The design and content you choose to add to your site should be well-represented in your healthcare brand and specialty to add value to your visitors: your site and potential patients.
Use these examples as inspiration for your medical site design to build a beautiful, conversion-friendly site. Then you can start earning patients who come back and make a significant contribution to your medical practice.
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