Are you in your cellphone repair shop every morning, slaving away the whole day, sometimes till late at night? Do you think you’re doing everything RIGHT and still not growing? Wrong!
Whether you are just starting out or already own repair business, there are a few things you need to implement in your business to generate more revenue.
You don’t want to hustle all your life. You want to stop worrying about making enough every month. You want to grow your business and break free of the cycle you seem to be stuck in. So, here are a few tips that will help your business grow.
Offer unbeatable deals
Do not be afraid of offering deals too often. They work as an excellent marketing gimmick. The ideal way to go about deals is to check your cellphone repair shop software for items that are either not selling or have been lying around for way too long. Bundle them up with something complimentary and put them up for sale. This way, you are clearing your inventory and bringing in revenue via less popular items.
Create a website and sell online
Many cell phone repair shop owners create websites but do not work on them. They do not think of the website as a separate stream of income. What they need to do is think of it as opening another shop. A website needs a lot of work before it will bring in a sizable income. It needs content, SEO, updated inventory, and catchy deals to bring traffic to it. Good cellphone repair shop software has some e-commerce integrations which makes adding available stock and making online appointments extremely easy.
Get a cellphone repair shop software
Most repair shop owners do not believe in investing in cellphone repair shop software but that’s where they are wrong. A comprehensive POS software will increase the employees’ efficiency and you will be able to get more done in less time. If you work without one, you will continue to struggle and never find the time to plan business growth. And if you really want to succeed, you need time on your hands, away from everyday tasks.
Find a reliable supplier
To make your repair business work, it is vital to have a supplier you can count on. Not only should their deliveries be timely, but also the parts should be authentic. They should also ideally provide warranties that you can extend to your customers. Again, a good cellphone repair shop software will have integrated vendors that are popular and trustworthy.
Stock up on the most-wanted/best-selling phones and accessories
Make sure you are always updated on the most hot-selling items in your area in particular. See which accessories clients always buy with a certain device. Make sure you have those accessories available. Look at the previous trends and foresee future trends. Always be aware of the latest device that is making waves. Stock up on such devices and accessories accordingly. This will help you generate a decent amount of business from device selling.
Invest in paid promotions
Almost all repair shops have a social media presence. Most are fairly regular at updating them. However, only a handful do paid promotions on them. This is mostly because you probably started with a few ads, some of them worked and most of them didn’t. So, you felt that it is just a waste of money. What you didn’t realize is that paid promotions are perfected through the trial-and-error method. You must have some insight into your potential audience and then test different types of ads until you crack the code. Once you do, you will be surprised to find out the number of people who land on your page and inquire about your products and services.
Train your staff
Training is one of the most important things in the repair business. The technicians need to update their skills regularly to be able to fix the latest technology. For instance, having a person on your team who can be taught micro-soldering would be an excellent asset. You need to train your salespeople on how to interact with customers to increase sales. Then your entire staff should go through general training on best practices and how to act in a workplace. This will help your nurture a healthy, inclusive work environment.
Location, location, location
People might say that location is not important but that is a lie. Unless you are a renowned name in your area with a big customer base, you need to place your shop strategically. Try to find a place that already receives enough foot traffic. For instance, a repair shop next to a coffee shop would be a good idea. You can also rent out a small area within a shop that gets a lot of foot traffic. It could be a grocery store or an ice-cream parlor. You can also find a place on a busy main road and increase your shop’s visibility by putting up big banners. Remember that a good location will automatically bring in more walk-ins without putting in a lot of traffic.
Upsell and cross-sell
Convincing people that they need a certain accessory with a device is an art that can be taught. So, a great way to increase your sales is to train your staff to cross-sell. Training your staff to up-sell would be an added bonus. You can also encourage cross-selling and up-selling by bundling up products or displaying complementary products together. This will encourage people to buy such products together.
These are all simple steps that you can take to really improve and grow your repair business. Some of these suggestions may take time to reap benefits but it will all be worth it in the end. So be consistent and don’t lose hope. You too will get the success you dream of!
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