Meet Pocket Presentation Folders The New Trend

Many times, people ignore the advantages that come from presentation folders. People tend to consider printing folders to be an outdated concept of business marketing. However, you might be wrong.

Well, there is nothing wrong with digitalisation. 

Walking with the current trend and going digital helps in conquering many business marketing criteria. Yet, it doesn’t mean that you just overlook the importance of the presentation printing folder. Just imagine, you’re visiting a client or attending a meeting – access to the digital platform in such a situation might be challenging. However, if you have an elegantly looking presentation interlocking folders ready – all you need is to give them and they will come to know everything about your business.

See, it is that easy!

Yet, numerous businesses that still believe in printing folders because they know it will help their business grow. But if you still think that it is not a newer concept then you can opt for a pocket presentation folder. 

It is considered to be the newest concept in the field of printing folders. It is identified as one of the finest ways to hand out your business information  documents to clients. So without wasting moments more, let’s hop on to know everything about pocket printing folders. 

What are Pocket Printing Folders?

If you’re looking for an affordable, stylish, and elegant way to make a positive impression on your clients – pocket printing folders are ideally suitable for your business. It is considered to be a sturdy folder to organise and store business documents such as those which are distributed in conferences, meetings, or while visiting your client’s office. Well, you can also keep a bunch of pocket folders at the entrance of your office. This way, any individual visiting your office need not search you online and simply can know about your business by reading the folder. 

In fact, there are multiple uses of pocket folder such as it is handy to be taken anywhere, can be used for promoting any new service or product launch, etc. yes, there are numerous types of printing folders available like A5 presentation folder, A4 folder, and glued folders that can also be considered for business but it is always considered as an added benefit if you give your customers or potential clients something out of the box. 

So, now let’s move on to when and why to choose pocket presentation folders.

The first and the foremost things that you need to decide is – how many promotional materials you’re going to use to boost your business? If you have more than three to four promotional materials – multiple leaflets, sheets, and business cards then pocket folders can be helpful. It comes in a handy format where you can easily organise your business documentation to be showcased. 

Yet, if you want to know where it can be used, the below-mentioned pointers will help you know better. 

• Meetings & conferences
• Trade shows
• Customer desk
• Press kits 

Meetings & Conferences

Have you ever thought – simply going in a meeting with a website built will create an outstanding impression? Well, we don’t think so! Imagine you’re in a conference or meeting and distributed your pocket folders to everyone present. It becomes so easy for people to go through about your business, services, or products. 

Hence, it is always advisable to carry a number of pocket folders that includes an elegant look, accurate coatings and finishes, width, size, and some promotional documents about your business. 

Trade Show

If you’re looking for an overall presentation folder that can help you with the trade show – pocket folders are ideal. If anyone is interested in your products or services, you can simply hand a pocket folder through which they will come to know about every detail. 

Well, you can also add a few marketing materials like booklets, business cards, stickers, notepads, or any other material that fits in the folder. It is important for any trade show because as there are so many people to attend and with the help of pocket folders, you can easily explain how your business operates and what services and products you specialize in. 

Customer Desk

If you believe in offering good aftersales service to your customers, pocket folders work wonder. Yes, there are various alternatives available like A5 folder printing, yet they are not that handy as compared to pocket folders.

Pocket folders can be used as a small warranty card or instruction manual when the customer is using any product or service of your company. It can also use as a follow-up inquiry folder where dates and service numbers are mentioned. This way, you as well as your customers can keep a record of the services used. Ultimately, it is beneficial to both the parties – the company as well as the customer. 

Press Kits

Have you ever thought of contacting the media regularly? This is where a pocket folder efficiently used. You can print any important press release along with accurate information of data and send it over to the media for perfect coverage. Well, it makes it easier for the press to find your company contact and information that you want to showcase. 

We can also say that a pocket folder helps in making the media’s work easier, which ultimately helps your business give proper press coverage. 

Conclusion

With a lot of options to consider when designing your printing folders such as a custom A5 folder, A4 folders, and interlocking folder – pocket folders are promising enough to take their place when it comes to marketing. Choosing the accurate design, colour scheme, coating, and finish, a pocket folder can not only represent your company professional but helps in generating good leads.

Since customers and clients and business growth are the primary reasons, it is always important to satisfy their needs. And with pocket presentation folders – you can go handy, efficient, and highly professional!