What if someone says that colors play a key role in creating and measuring the success of a website? Most probably, you’ll laugh it off because it sounds stupid. Read that again and think. Since the first day of conceiving a website, whether corporate or personal, the color scheme has a significant impact on it. The color psychology aspect is frequently obscured by many of the strategies that raise the ranking of the website. We have 93% of website design companies that illustrate an efficient website design, but on a somber note, only 5% recognize the psychology of color.
For every website company in India, selecting and integrating the accurate color scheme is essential. By choosing the wrong color scheme, the brand will definitely end up in a mess. Hence, it is advisable to choose the color scheme that values the voice of the brand. If manipulated rightly, the color scheme of the website is a sure-fire technique that uplifts the status of the website.
How Color Psychology Manipulates?
Colors impact the psychology of the brain for assessing colors. This impact has its own benefits and that’s a key reason why color healing methodology exists. Not just this, but the color emits the voice of the brand. There’s a major reason why blue is widely used by renowned business brands like HP, Facebook, Twitter, Tumblr, and LinkedIn.
But that doesn’t mean the blue color will support the brand value of another company. Selecting the color for the brand is like naming it that lasts till brand death. Hence, the web design industry mavens always emphasize the accurate selection of the color before incorporating it into the brand. Believe it or not, but the color scheme also impacts conversion rates. For a deeper understanding, the details below would help you out.
Understand the Vibe of Brand
Yep, that’s true and mandatory. Can you imagine Pepsi in green? Nope. Selecting the right color that matches the brand vibe is essential. Every color speaks for the brand and here’s a quick look:
- Red for excitement or delight
- Orange depicts fun
- Yellow implies happiness & optimism
- Green indicates fertility & relates to nature
- Blue is for dependability & reassurance
- Purple exhibits quality
- Black talks luxury
- White implies user-amicability
The Background Color
You cannot deny the fact that background color will occupy more space than other colors. Hence, it should be chosen considerately. It can be done by selecting the muted version or lighter version of the primary color. The contrast will compliment the brand color.
Typeface Color
Selecting a typeface color is also essential. At times, website designers make a blunder by amalgamating a combination that causes strain on the eyes while reading. Hence, always assure the simplicity of the typeface that makes it easy to read. As per experts, the typeface color should be moderate; neither too dull nor too glossy.
Pro Tips for Selecting Right Colors
Listed below are some tips that would assist in choosing the right color.
- Consistent Saturation
Using multiple colors, with different levels of saturation, help to strengthening the brand. Even if this strategy is used in typeface, it will be indeed a fair deal.
- Same Color Saturated Differently
Unleash the creative side by saturating the same color differently. It can be done by taking the primary color and playing it with differently. Such examples can be often spotted on the footer of website contact webpage where the link to social media platform is shared.
- Emotional Appeal
Emotional appeal drives a crazy impact on the brand consumers. Let’s understand this with an example: Coca Cola is an MNC and widely consumed in multifarious countries. However, it has different colored cans in some countries. The concept revolves around human apprehension of color psychology. It isn’t necessary that a specifically-colored can that appeals to the consumers in India would be accepted by Australians as well.
- Gender Appealing
Honestly, this is the underdog point with the highest impact. There are many companies, not all, that cater to a specific gender. What color is on the priority summit and what color is on the turf, having the knowledge of colors is essential. Men and women have different color preferences and such brands must be considerate while deciding their brand colors.
Check Your Competitors
Imagine a new born e-commerce company trying to lock horns with Amazon. It doesn’t make sense. Always remember that an established entity is not your competition, unless you have an extra-ordinary set of strategies & campaigns. Always check out for the competition on the same level. Keep an eye on their experiments & learn from their mistakes.
Packing Up
There’s nothing like a perfect web designer, not even in the parallel universe. Just by acquiring the right color scheme knowledge and understanding everything that vibes with the brand, conceiving the appropriate color for the brand will be a cakewalk.
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