Currently, Instagram is one of the most popular social networks among young people. Studies and statistics teach us important data that do nothing more than proving this claim. In two years the number of users has doubled, which has made more than 70% of brands create a profile on this social network. Since this data is so overwhelming, how can Instagram not be useful for tourist destinations?
Instagram is a purely visual social network where photography acquires infinite power. In the tourism sector, a picture is worth a thousand words. For this reason, you should teach the tourist what they will find before you tell them. But, if it were as simple as posting photos of the destination, all cities would be succeeding, which is not true.
So what techniques do the best tourist destinations use? How can you be successful in promoting tourism with Instagram? We tell you some secrets.
A case of success: tourism promotion with Instagram of Tourism of Flanders and Brussels
One of the most useful ways to know what you should do to succeed on Instagram is to look at the success profile of a tourist destination. In this case, we are going to tell you about the official Tourism account of Flanders and Brussels in Spain.
Always use the same corporate image
And that this is in line with the image of your logo. The more unified everything is, the more recognizable the tourist destination will be and the better the global image of it will be. All the photographs that you publish in the account of your tourist destination must follow the same pattern, as does Tourism of Flanders and Brussels.
Run sweepstakes and contests
It is a quick and easy way to get Instagram followers Greece and prescribers of your destination. You can give, for example, trips, discounts for activities in the destination or typical products there. Tourism of Flanders and Brussels is committed to this and every so often they publish different raffles on their profile.
Post regularly
Remember that perseverance is what will make your tourist destination be remembered and be on the tourist’s mind when choosing a destination. It will take time, but it will be worth it. Also, try to interact as much as possible with your audience by answering questions or ‘liking’ their comments. In this way, you will retain the public.
As you can see, communication on Instagram for tourist destinations is one of the best digital marketing techniques you can use. However, it is not something you should do lightly. The image of your tourist destination must be treated with care and dedication. That is why we recommend that you trust professionals to carry the tourist promotion of your destination on Instagram, or that you properly train your staff to do so.
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